Hefer says that using the OTAs [meaning online travel agencies] will be a direct and a more cost-effective for hotels and hoteliers because in five to six years from now when online will become an even greater source of distribution.
The Company is controlled by Expedia, an online travel agency, and it is a public company.
While the plan sounds good in theory, Trivago has its work cut out for it. Currently, only 11,000 hotels are actively participating in this marketplace. However, worldwide there may be anywhere between 140,000 and 600,000 independent hotels, but the number depends on which third-party source you choose to believe.
The majority of properties listed today on Trivago are actually chains. This can’t be said about many of the world’s hotels. Hefer continued saying that the travel company must expand the number of hotels listed to better reflect the world.
Hefer points out that the market of individual hotels is more fractured, like a long-tail when compared to chains. He adds that it is difficult to reach them and that the effort is not in vain.
To appeal to independent hoteliers,
puts a lot of effort into brand recognition. It is well known that the company directs a lot of funds towards digital and TV advertising. Trivago is in the lead according to the latest statistics provided by iSpot.tv on U.S. TV advertising spend shows.
In a similar fashion, the global Google Trends data is frequently updated and shows the terms that interest users the most, by searching them. For the past five years, the most popular search was TripAdvisor while sites like Booking.com, Expedia, Trivago flights, or Kayak were left behind. This summer, Trivago’s popularity as a search term spiked, leaving behind TripAdvisor by a striking distance.
It seems that Trivago’s strategy is quite good as the hotels are positively responding to its wide brand awareness. Only in June of 2017, Trivago boosted to 290 million the number of hotels advertised on its website, and this is an increase by 97%.
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is more than a travel search engine: it is a flight expert support team! They guarantee you a better deal than the one you just found by having an expert looking for even bigger savings for your wallet. Trivago Hotel Finder beat the searching time of all engines by returning the results in the shortest amount of time. So if you’re in a hurry this search engine might be for you. Trivago Flights is a simple platform designed for users that are budget conscious as it usually shows rates below average.
Expedia Travel Sites
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